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Zepto, a quick-commerce platform, found itself in the midst of social media uproar after a Gurgaon resident highlighted exorbitant prices for dhaniya (coriander) on the app. Harsh Upadhyay took to social media to share his shock over Zepto listing coriander at ₹131 per 100 grams, even after a 22% discount.
Reactions on social media platform X were swift and critical. Users expressed disbelief and outrage at the high prices. Some compared Zepto’s rates unfavorably with its competitors, noting significantly lower prices for coriander on other platforms like Blinkit.
In response to the outcry, Zepto issued a statement attributing the pricing anomaly to a system glitch. According to Zepto, the glitch caused significant pricing disparities across their platform, affecting various products including coriander. The company reassured customers that the issue has been resolved and accurate pricing has been restored.
The incident sparked discussions about the trade-off between convenience and cost, with some users likening Zepto’s pricing strategy to other convenience-driven services like Zomato. Critics argued that while convenience comes at a premium, such price disparities should be transparent and justified.
Zepto, known for its quick delivery of groceries and essentials, has faced scrutiny over its pricing policies in the past. The company’s response to this incident underscores the challenges faced by quick-commerce platforms in maintaining fair pricing practices amidst technical glitches and customer expectations.
As Zepto moves forward from this incident, it remains to be seen how the company will address consumer trust and perception, especially in a competitive market where pricing sensitivity plays a crucial role in customer loyalty and satisfaction.
Sources By Agencies
