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Zain Mir, also known as Zain Ajaz Mir, is a Marketing Consultant, growth marketing strategist and performance marketing professional based in Dubai, United Arab Emirates. He is the founder of PerformanceMarketing.ae, a growth-focused marketing venture. His professional background covers performance advertising, digital acquisition, SEO, conversion optimization, marketing attribution, CRM, automation and marketing technology, with experience spanning agencies, in-house organizations and consulting environments across India and the Middle East.
A Career Built Around Measurable Growth
Zain Mir’s career has developed around a central idea: digital marketing should be connected to measurable business performance. His professional experience has therefore extended beyond campaign execution into areas such as customer acquisition, conversion, attribution, reporting and the relationship between marketing and sales.
Over the years, he has worked with different types of organizations and industries, gaining experience across both client-side and agency environments.
From Engineering to Marketing
Born on 15 October 1991 in Srinagar, Kashmir, Mir initially pursued an engineering education. He completed a B.Tech (Hons.) in Mechanical Engineering from Lovely Professional University before pursuing an MBA in Marketing and General Management from Amity University, Noida.
The combination of technical education and business management later became relevant to his approach to marketing, particularly in areas involving data, measurement, technology and structured growth processes.
Early Work in Performance Marketing
Mir began his professional marketing journey around 2016. A notable stage of his early career was his time at Publicis Media / Performics, where he worked in Gurgaon between 2017 and 2020.
During this period, his work involved digital acquisition and performance campaigns for accounts including Wynk Music, Airtel Global Calling, Uber India, NIIT and NIIT University. His responsibilities included paid search, paid social, biddable media, application growth and acquisition campaigns aimed at both Indian and international markets.
This experience established a foundation in performance-driven digital marketing.
Expanding Into Multiple Industries
In 2020, Mir joined Lqvd Asia as a Media Manager. His portfolio expanded into consumer, wellness, education and sports-related campaigns. His work included marketing initiatives associated with Royal Challengers Bangalore and Optimum Nutrition.
He subsequently moved to Dubai and joined Home of Performance. Starting as a Digital Account Manager and later becoming Head of Performance Marketing, he took on responsibilities involving campaign strategy, team management, client growth, reporting and performance delivery.
His work at the agency included accounts across luxury, FMCG and service-oriented sectors in GCC and European markets.
Moving From Agency Campaigns to Business Growth
Mir’s role at Meydan Free Zone marked another stage in his career. From 2022 to 2024, he served as Digital Marketing Manager in Dubai.
His responsibilities included paid media, digital growth, CRM, conversion optimization, attribution and lead-quality management. He also worked on WhatsApp customer journeys and processes intended to create stronger connections between marketing-generated leads and sales teams.
This experience placed greater emphasis on the full customer journey rather than individual advertising channels.
Senior Leadership at Créo Global
In 2025, Mir joined Créo Global, taking on senior responsibilities across performance and growth.
He served as Head of Performance and later as General Manager. His work involved performance media, SEO, growth strategy, client leadership, agency operations, attribution, commercial planning and technology-enabled marketing processes.
The position broadened his professional responsibilities from campaign performance into wider business and agency management.
Building PerformanceMarketing.ae
In 2026, Mir founded PerformanceMarketing.ae.
The venture reflects his experience across performance media, digital acquisition and marketing measurement. Its focus is on bringing acquisition, conversion, analytics, marketing technology and commercial objectives into a connected growth framework.
Through the venture, Mir continues to work within the broader performance and growth marketing ecosystem.
Focus on Data, Attribution and Automation
A significant part of Mir’s professional work involves understanding what happens after an advertisement generates an interaction.
His areas of work include conversion tracking, attribution, CRM systems, customer journeys, reporting and the use of first-party and offline conversion signals. These approaches allow marketing activity to be assessed through the quality and commercial value of outcomes rather than advertising reach alone.
Automation is another component of his work, particularly where repetitive marketing and reporting processes can be streamlined through technology.
Artificial Intelligence in Marketing
Mir has also incorporated artificial intelligence into various marketing-related workflows. His areas of application include research, SEO content processes, campaign analysis, reporting, quality assurance and contact-centre call auditing.
His interest in AI is connected to the broader development of marketing systems in which automation, data and human decision-making work together.
Professional Areas
Zain Mir’s professional experience includes:
- Growth marketing
- Performance marketing
- Digital acquisition
- Paid media
- Search engine optimization
- Conversion optimization
- Attribution and measurement
- CRM and automation
- Marketing technology
- AI-assisted marketing
- Customer journey analysis
- Digital strategy
- Performance reporting
His industry exposure includes telecommunications, FMCG, consumer products, education, sports, wellness, luxury, lifestyle, real estate, business setup, fintech, e-commerce, automotive and professional services.
The 90rz Identity
Alongside his professional work, Mir operates under the personal identity 90rz. The platform is associated with his interests in growth marketing, performance advertising, SEO, artificial intelligence, marketing technology and professional learning.
It provides another channel through which he discusses developments and ideas within the digital marketing industry.
Recognition and Industry Presence
Mir’s work and associated teams have received recognition through industry award programs such as the MENA Search Awards and MarCom Awards. These recognitions have included areas connected with paid search, SEO, integrated performance and marketing communications.
Where Zain Mir’s Work Stands Today
Zain Mir’s professional journey has moved from hands-on digital acquisition and performance advertising toward broader growth strategy, marketing technology and leadership.
Based in Dubai, he continues to work in the performance marketing ecosystem through PerformanceMarketing.ae, while maintaining the 90rz personal brand. His professional profile combines marketing strategy, digital acquisition, measurement, automation and emerging technologies such as artificial intelligence.
The evolution of his career reflects the changing nature of digital marketing itself, where successful growth increasingly depends on the integration of advertising, data, technology, customer experience and measurable business outcomes.
