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In a groundbreaking move within the global food delivery landscape, Swiggy has unveiled its innovative ‘Eatlists’ feature, designed to enhance user convenience and social sharing capabilities. This pioneering feature allows customers to create personalized ‘food playlists’ within the Swiggy app, streamlining the process of selecting and sharing favorite dishes.
The ‘Eatlists’ feature enables users to curate lists of their preferred meals, categorizing them under various themes such as “All-time fav,” “Comfort Food,” and “Late-night cravings.” This functionality aims to assist indecisive customers by providing quick access to saved food choices, directly accessible during future orders.
Moreover, Swiggy users can effortlessly share their ‘Eatlists’ with friends and family via popular social media platforms like WhatsApp and Instagram. This capability not only fosters social engagement but also allows food enthusiasts to discover and explore new dishes recommended by others.
Rohit Kapoor, CEO of Swiggy’s Food Marketplace, highlighted the community-building aspect of ‘Eatlists,’ emphasizing how sharing food preferences has historically united people. He expressed, “Before social media and digital channels, food was the original form of community building. Eatlists combines the joy of creating and sharing one’s food identity while discovering new favorites from curated lists by fellow food lovers and experts.”
The launch of ‘Eatlists’ follows insights from Swiggy’s in-app data, revealing that a significant percentage of users often seek meal recommendations from peers. This feature addresses this need by providing a platform where users can not only save their favorite dishes but also benefit from curated recommendations tailored to their tastes.
To utilize ‘Eatlists,’ users simply need to navigate to the Swiggy app, select their preferred dishes, and save them into customized lists. This streamlined process is poised to redefine how consumers interact with food delivery services, making meal selection a more personalized and enjoyable experience.
Sources By Agencies
