“Mother Dairy Increases Milk Prices by ₹2 per Litre Starting April 30”

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Mother Dairy, a leading dairy product brand in India, announced a hike in milk prices by up to ₹2 per litre, effective April 30. This price revision comes after the company faced increased procurement costs, which had risen by ₹4-5 per litre in recent months.

In an official statement, a spokesperson for Mother Dairy stated that the decision to raise prices was necessary to balance the rising costs and continue to support both consumers and farmers. The company is committed to maintaining a steady supply of quality milk while ensuring fair compensation for the farmers who supply it.

Mother Dairy, a subsidiary of the National Dairy Development Board (NDDB), has a daily milk distribution of around 35 lakh litres in the Delhi-NCR market. These are sold through various outlets, including Mother Dairy’s own stores, general trade, and e-commerce platforms.

The price increase, according to the company, only partially reflects the heightened procurement costs. The revision is designed to serve the interests of both the farmers who supply the milk and the consumers who rely on it for their daily nutritional needs.

Mother Dairy’s New High-Protein Product ‘Promilk’

This price hike comes just a month after the company introduced a new high-protein milk product called ‘Promilk’. Aimed at addressing protein deficiencies that are widespread in India, particularly in the Delhi-NCR region, Promilk was launched as a response to the nutritional needs of the population. Priced at ₹70 per litre, Promilk contains 40 grams of protein per litre, with 4 per cent fat and 11.5 per cent solids-not-fat (SNF). Additionally, the milk is fortified with vitamins A and D, further enhancing its nutritional profile.

The launch of Promilk highlights the growing concern of protein deficiency in India, where 70-80 per cent of the population struggles to meet daily protein requirements. According to Mother Dairy’s Managing Director, Manish Bandlish, the product provides 30 per cent more protein than regular milk, while maintaining a familiar taste.

“We aim to address the protein deficiency issues with this product, and we are aware that 93 per cent of Indians remain unaware of their nutritional needs,” Bandlish added during the launch.

Promilk has begun with an initial daily production of 50,000 litres, available primarily in the Delhi-NCR region. However, based on consumer response, the company is considering expanding to other regions of the country. Additionally, within the next three months, Mother Dairy plans to expand its ‘Pro’ range to include high-protein curd and paneer.

Looking Ahead

Mother Dairy’s latest move to raise milk prices comes amid rising input costs across several sectors. However, with the launch of products like Promilk and the continuous expansion of its offerings, the company seems to be positioning itself as a leader in the health-conscious dairy segment. As the company navigates through price adjustments, it will be crucial to see how its new high-protein offerings resonate with Indian consumers in the coming months.

For now, the milk price revision stands as a reminder of the dynamic nature of the dairy industry, where market forces and the need to support farmers’ livelihoods often intersect with consumer price expectations.

Sources By Agencies