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In a bold move targeting the video streaming landscape, Elon Musk, CEO of social media platform X, announced plans to launch a TV app aimed at Amazon and Samsung users. Set to debut next week, the app will offer long-form video content, marking a significant expansion of X’s offerings.
Musk’s foray into the TV app space follows X’s recent introduction of video and audio calling features last October. The tech billionaire envisions transforming X into a comprehensive super app, providing a range of services from messaging to peer-to-peer payments. Musk hinted at the upcoming TV app in response to a user’s post suggesting the possibility of watching X’s long-form videos directly on smart TVs.
According to reports by Reuters citing Fortune, Musk’s TV app is anticipated to resemble Google’s YouTube TV app, signaling his intent to compete directly with the video giant. X has been actively pursuing partnerships with notable figures like former Fox commentator Tucker Carlson and former CNN anchor Don Lemon, positioning itself as a “video first platform.”
Since Musk’s acquisition of X in 2022, the platform has faced challenges in retaining advertisers amidst controversies. However, Musk remains undeterred in his efforts to expand X’s capabilities. Beyond video streaming, Musk is also pushing for regulatory approval for X to operate as a money transmitter in New York. While approval in California is expected in the coming months, securing the New York license may take additional time.
Musk’s vision for X extends beyond social media, aiming to transform it into an “everything app” akin to Tencent’s WeChat in China. This ambitious strategy includes enabling financial transactions among X users, underscoring Musk’s broader vision for the platform.
To operate nationwide, X must obtain money transmitter licenses in each state, with New York and California licenses being particularly significant due to their large populations and stringent approval processes. While some states like Pennsylvania and Utah have already granted licenses to X, securing approvals in key states remains a crucial milestone for Musk’s ambitious plans.
Sources By Agencies
