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In a clever marketing move, a coconut vendor in Bengaluru has gained attention with a viral advertisement highlighting the price difference between local coconut prices and those on quick commerce apps like Zepto, Blinkit, and BigBasket. The vendor’s poster claims that while these apps charge customers between ₹70 and ₹80 for a single coconut, shoppers can buy it at the local shop for just ₹55.
The ad has captured the public’s imagination, quickly circulating on social media platforms, particularly after it was shared by @peakbengaluru on X (formerly Twitter), accompanied by the caption, “Will quick commerce affect roadside coconut vendors?”. The post has generated over 8,000 views since it was shared on November 7, 2024, and sparked conversations about the impact of quick commerce on local businesses.
Quick commerce apps, which have become increasingly popular for their promise of speedy deliveries, are often criticized for their higher prices. The coconut vendor’s ad highlights this price disparity, offering a more affordable option for customers, while raising questions about the long-term effects of quick commerce on small businesses. Many people have responded to the ad positively, applauding the vendor’s creativity and its connection with the local community.
Social media users weighed in with their reactions, with some pointing out that in cities like Delhi, roadside vendors also charge lower prices compared to apps like Blinkit. One user, @learn_x1, mentioned that in Delhi, roadside coconut vendors charge ₹80, while Blinkit offers them at a lower price.
Other comments highlighted the charm of the ad, with one user, @shilpamurthy81, expressing appreciation for the smiley face added to the poster, further emphasizing the vendor’s friendly approach.
While the ad continues to gain traction, it brings to light the growing trend of local vendors using innovative and humorous ways to compete with larger platforms. As the price difference between quick commerce apps and local businesses continues to evolve, it will be interesting to see how such advertisements influence consumer behavior and the future of small businesses in a digital-first world.
Sources By Agencies
