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Piyush Pandey, the advertising maestro known for his transformative impact on the Indian media landscape, has announced his decision to step down from his leadership role at Ogilvy India. Devika Bulchandani, Global CEO of Ogilvy, made the announcement, emphasizing Pandey’s legendary status within the company and the industry at large. Despite stepping down, Pandey, at 68, will continue to serve in an advisory capacity.
Pandey’s departure marks the end of an illustrious 41-year career with Ogilvy, during which he played a pivotal role in reshaping the Indian advertising landscape. His influence extended beyond advertising; he became a symbol of change and innovation in communication, particularly in bridging the divide between India and Bharat.
Agnello Dias, former Chief Creative Officer of Taproot Dentsu, praised Pandey’s monumental impact on the advertising industry, stating, “In many ways, you could say that there was a before-Piyush and after-Piyush era in advertising.” Pandey’s creative prowess not only redefined advertising but also accelerated the global recognition of Indian creativity.
Pandey’s journey in advertising began when he joined Ogilvy as a client servicing executive in the late 1980s. At that time, television was gaining prominence in India, and ad agencies sought writers proficient in Hindi to craft compelling television commercials. This shift represented a departure from the dominance of anglophone copywriters in Indian advertising.
Pandey’s career took a significant turn when he was assigned accounts that others were reluctant to handle, including Fevicol. The iconic Fevicol campaigns became synonymous with his talent and imagination, laying the foundation for his storied career.
While he was responsible for many successful campaigns, Pandey holds a special place in his heart for the Pulse Polio campaign, ‘Do boond zindagi ke,’ which contributed to India’s polio-free status in 2014. His contributions to public service campaigns, such as ‘Mile Sur Mera Tumhara,’ were equally memorable.
As Pandey steps back from active agency leadership, he expressed his desire to embrace a coaching role. Hepzhibah Pathak, a 25-year veteran of Ogilvy India, is the new Executive Chairperson, while VR Rajesh assumes the role of CEO.
Pandey’s departure leaves an indelible mark on the advertising industry, and he believes in fostering emerging talent to carry the legacy forward. He concludes, “When talent is coming up, you have to provide the opportunity and hope that someone gets better than you. Otherwise, what have you created?”
Sources By Agencies
