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Spotify to Introduce Revenue Sharing for Video Podcast Creators in Bid to Compete with YouTube

Spotify to Begin Revenue Sharing with Video Podcast Creators in 2025 to Compete with YouTube

Spotify is set to introduce a new revenue-sharing model for video podcast creators, marking a significant shift in its strategy to challenge YouTube’s dominance in the video podcast space. Starting January 2025, creators in the United States, Canada, the UK, and Australia will be able to earn revenue based on how many views their video podcasts receive. This move aims to attract more creators to Spotify and bolster the platform’s position in the competitive podcasting market.

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