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Superfood brand Nourish You has raised $2 million as a part of its seed funding round from a clutch of individual investors including Y Janardhana Rao, Rohit Chennamaneni, Nikhil Kamath, Abhijeet Pai, and Abhinay Bollineni among others.
The proceeds will be utilised to double down its investment towards research and development of new products, branding, marketing, and acquiring new talent, Nourish You said in a press release.
Co-founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You offers superfoods such as quinoa and chia seeds to Indian consumers. According to its website, it manages 5000 acres of Quinoa and Chia farms across Rajasthan, Karnataka and Madhya Pradesh.
In addition to its retail business in India, Nourish You exports its portfolio spanning Quinoa, Chia, Millets, Edible Seeds (flax, pumpkin, sunflower, and watermelon), and breakfast cereals (muesli and fills) to countries including Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives.
Nourish You products are available on its website and leading e-commerce platforms such as Amazon, Flipkart, and Big Basket among others. The company competes with True Elements, Slurrp Farms and Jiwa among several others
