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Ashish Gupta runs a pharmaceutical distribution business in Girgaon, Mumbai. Using AI tools and no technical training, he built a Hindi quiz platform with a live website, an Android app on Google Play, and a national audience — and he funds the entire prize pool out of his own pocket.
Ask most people what artificial intelligence has actually produced in India this year and you will get a list of demos, pilots and announcements.
Ashish Gupta will show you a running product.
Ashish Ka Quiz operates at ashishkaquiz.com, with an Android app live on Google Play and a YouTube channel publishing daily. Six seasons are complete. Every season carries 1,000 questions across ten days, in Hindi and English. Over 55,000 people followed the platform on Instagram in under two months, organically. Thousands have played.
There is no team. No developer, no agency, no investor, no funding round. Gupta is 36, has spent over fifteen years in pharmaceutical distribution in Girgaon, and had never written a line of code when he started.
“I was not trying to build a company,” he says. “I wanted to see whether the thing everyone was talking about actually worked. It did.”
SIX SEASONS, EACH BUILT FROM SCRATCH
The season list reads like a survey of what Hindi India actually wants to be quizzed on.
Season 1 was सनातन, on Sanatan Dharma. Season 2, फ़िल्मी, went to Hindi cinema. Season 3 — अपना भारत — covered the freedom struggle, geography, heritage, culture, science and wildlife. Season 4, क्रिकेट महायुद्ध, ran through August. Season 5 was सामान्य ज्ञान. Season 6, कृष्ण – माखन से महाभारत, closed in September. Season 7, श्री गणेश – भक्ति, भाषा और साहित्य, is live now, timed to Ganeshotsav.
Each of those is a thousand original questions, written, categorised, fact-checked and de-duplicated against every previous season. That is more than 6,000 questions in the archive, with a cross-season duplicate check running over all of them.
THE ENGINEERING IS NOT DECORATIVE
The format looks simple from outside. Underneath it is not.
Questions are randomised against each player’s mobile number, so two people sitting side by side never see the same question in the same sequence. Copying is designed out rather than policed.
Every participant receives a verifiable certificate, not only the winners. Leaderboards remain public permanently, so no result can quietly disappear.
And no prize is paid on a score alone. The top three finishers of every season face a live video verification round — five spoken questions, twelve seconds each, no options given. Three correct is the pass mark. Names go public only after that call. Season 6 ran the verification as a full live broadcast, using a custom overlay system Gupta built himself.
“Anyone can put a leaderboard on a website,” he says. “The question is whether people believe it. That is what the video call is for.”
FREE, DELIBERATELY
There is no entry fee. No subscription. Nothing is sold to players, and there are no ads.
The prize money for every season comes from Gupta personally, funded by the pharmaceutical business.
That was a design decision, not a shortfall. When India’s Online Gaming Act came into force in 2025, tightening the rules around paid entry and prize competitions, Gupta structured the platform so free entry was permanent and built in, not a promotional phase.
He is straightforward about the economics: it costs him money every season, and he has chosen to carry that.
WHY IT IS IN HINDI
Gupta’s family roots run to Varanasi, and the platform is Hindi-first by design. Questions run bilingually, but the centre of gravity is Hindi.
His argument is a market one, not a sentimental one. Quality general-knowledge content in India still overwhelmingly assumes an English-reading user. The audience that does not read English is far larger and considerably less served. Fifty-five thousand followers in two months, with no paid team and no PR, is the evidence.
WHAT COMES NEXT
The season calendar is booked out through November — लोकतंत्र, देवी, खेल and भारत के राज्य are all locked. The Android app continues to ship updates. The YouTube channel now carries hundreds of videos built from the same question archive.
He still runs the distribution business every day. The platform gets the hours after it closes.
Asked what he would say to another business owner sitting on an idea they have assumed is out of reach, Gupta does not soften it.
“Nobody is coming to build it for you,” he says. “The tools are on your phone. The only question is whether you will put in the nights.”
Ashish Ka Quiz is free to play at ashishkaquiz.com and on the Google Play Store.
