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Digital-first, value-driven, and deeply rooted in Indian consumer needs—RinuzMart is the e-commerce story every digital India should be watching.
May 26, 2025 | Mumbai — In an era where digital-first brands are shaping India’s consumer landscape, RinuzMart.in has emerged as a powerful new entrant—championed by 23-year-old Rinu Suthar, a journalist, influencer, and now one of India’s youngest female entrepreneurs. This fast-growing e-commerce platform, launched on May 19, 2025, is redefining how India shops online—with the powerful promise of “Sab Kuch, Budget Mein.”
A Homegrown Digital Dream
Rinu Suthar’s journey is as inspiring as it is transformative. Born in Mumbai and now settled in Rajasthan, she seamlessly blends her role as a homemaker and daughter-in-law with that of a visionary digital entrepreneur. RinuzMart is a result of her personal insight into everyday household challenges—and her deep understanding of India’s growing appetite for affordable, quality products.
The platform was launched under Cash Digital Media, led by Co-Founder Mikesh Bhai, who is also the founder of PlayBeatz Music and Pillu Jewellery—bringing digital expertise and infrastructure that have accelerated RinuzMart’s national rollout.
Tech Meets Trust: RinuzMart’s Digital Blueprint
What makes RinuzMart stand out in India’s saturated e-commerce market?
- 🛒 1,000+ Products Launched in Week One
- 🌍 Pan India Free Delivery — No Minimum Cart Value
- 📱 Mobile-Friendly User Interface
- 🧺 Diverse Categories: From gadgets and electronics to fashion, toys, kitchen tools, artificial jewellery, and home improvement essentials
- 🔒 Trusted Platform Backed by Verified Sellers
RinuzMart is designed to meet the evolving demands of digital Bharat—especially Tier-2, Tier-3 cities, and rural regions—where accessibility and affordability often remain barriers.
Built for the Digital Middle India
With a clean UI, seamless checkout, and vernacular appeal, RinuzMart is positioning itself as a “mass-premium” digital marketplace—perfectly suited to the new wave of online Indian consumers. The goal is not just to sell products but to create a meaningful, trusted connection with users—especially first-time online shoppers.
“RinuzMart was born out of a real need I experienced as a woman, wife, and homemaker. It’s built for families like mine—who deserve value, variety, and convenience,” shares Rinu Suthar, Founder.
Entrepreneurship Beyond Stereotypes
Rinu is not just running an online store—she’s challenging the perception of what an entrepreneur looks like in India. As a 23-year-old woman from Rajasthan, leading a digital-first business from a traditional household, she’s become a face of new-age entrepreneurship—fueled by technology, empathy, and sheer determination.
Her success also reflects the power of regional and female-led businesses in shaping the future of India’s digital economy.
What’s Next for RinuzMart?
- 🛍️ Private label launches for essentials and fashion
- 🌐 Regional language support and hyper-local seller onboarding
- 📦 One-day delivery in select states by Q3 2025
- 🤝 Collaborations with local artisans and MSMEs
About RinuzMart
Founded by Rinu Suthar and co-founded by Mikesh Bhai, RinuzMart is a digital commerce platform launched under Cash Digital Media. It focuses on budget-friendly, high-quality products for Indian families, with a vision to digitally empower rural and urban India alike.
