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In an unusual publicity stunt to promote “Sextember,” Bold Care co-founder Rahul Krishnan made headlines by sharing his debit card details publicly on social media, inviting strangers to make purchases at his expense. The stunt, which was aimed at raising awareness about men’s sexual health and wellness, garnered significant attention and stirred up a flurry of online activity.
On September 4, Krishnan, known for his role in the men’s health platform Bold Care, took to X (formerly Twitter) to post his SBI debit card number, expiry date, and security code. In his post, Krishnan announced that he would cover the cost of purchases made by strangers, provided that each order did not exceed ₹1,000. This move was part of a campaign to make September, dubbed “Sextember,” a month focused on men’s sexual health.
The viral post quickly captured the public’s imagination, amassing over 3 million views within 24 hours. Krishnan actively shared OTPs (one-time passwords) on X to facilitate the transactions. The purchases were made across various platforms, including Amazon, Swiggy, Zomato, and Myntra.
After several hours of facilitating transactions, Krishnan reported that his card still had ₹3 lakhs available for use. However, the activity came to an abrupt halt when his card number was likely blocked, possibly due to security concerns around publicly sharing OTPs.
Krishnan’s bold move was intended to draw attention to Bold Care’s initiative to enhance awareness about men’s sexual health and wellness. The company, co-founded by Krishnan along with Rajat Jadhav, Harsh Singh, and Mohit Yadav, was established in 2020 to provide products and consultations related to men’s health.
Krishnan’s unconventional approach to promotion underscores the growing trend of using viral marketing tactics to engage audiences and drive awareness for important health issues. While the stunt succeeded in capturing widespread attention, it also highlights potential security risks associated with sharing sensitive financial information online.
Sources By Agencies
