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Apple’s CEO, Tim Cook, reassured investors about the tech giant’s commitment to artificial intelligence (AI) innovation, despite a dip in China iPhone sales. While the company reported a slight increase in overall revenue for the last quarter of 2023, concerns surrounding the Chinese market led to a more than 3 percent drop in Apple’s shares in after-hours trading.
The net sales in Greater China, which includes mainland China, Hong Kong, and Taiwan, declined to $20.8 billion in the latest quarter compared to the same period a year ago. Tim Cook downplayed the concerns, emphasizing that iPhones remain popular in China, and he expressed optimism about the long-term prospects in the region.
Cook announced record-breaking figures for Apple, including revenue of $119.6 billion, a two percent increase from the previous year. The company’s net profit for the quarter reached $33.9 billion, with diluted earnings per share exceeding expectations at $2.18. The success was attributed to robust iPhone sales during the holiday season.
Despite the challenges in China, data from Counterpoint Research indicated that Apple’s share of the smartphone market reached its highest point since late 2020 in the final quarter of 2023. This resurgence was primarily driven by a rebound from Covid-19-related factory shutdowns, causing production disruptions.
Looking ahead, all eyes are on the highly anticipated Vision Pro mixed reality headset, set to launch in the United States. Cook described the device as revolutionary, marking an era of “spatial computing.” He expressed excitement about users experiencing the magic and confirmed plans to roll out the Vision Pro in other countries later this year.
Moreover, Cook revealed Apple’s commitment to artificial intelligence, promising to share details of the company’s AI initiatives later this year. The move comes as rivals like Google and Microsoft vie for leadership in the AI space, a technology poised to transform various sectors.
“We can’t wait for people to experience the magic for themselves,” Cook said regarding Vision Pro, adding that Apple will continue to invest in technologies that shape the future, including artificial intelligence. Despite appearing to lag behind in the AI race, Apple is expected to make its mark in the same way it did with smartphones and personal computers, leveraging its expertise in areas like camera technology and the Siri digital assistant.
As Cook teased details about Apple’s AI endeavors, he emphasized the excitement within the company and hinted at ongoing work, signaling a potential leap forward in the world of generative AI. The upcoming revelations are expected to shed light on Apple’s unique approach to AI computing and its vision for the future of technology.
Sources By Agencies
