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Amul, renowned for its ‘Taste of India’ tagline, has taken a significant step into the international market by launching fresh milk products in the United States. This marks the first time Amul is introducing its range of fresh dairy products on the global stage, further solidifying its position as a leading dairy brand.
Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, announced the launch during the annual meeting of Michigan Milk Producers Association in Detroit on March 20. Amul has partnered with this 108-year-old dairy cooperative in the US to bring its products to American consumers.
The move is part of Amul’s strategic vision to expand its brand globally and aligns with Prime Minister Narendra Modi’s vision for the company to become the largest dairy enterprise. Amul’s success story reflects the entrepreneurial spirit of Indian dairy cooperatives, with its products exported to over 50 countries worldwide.
India’s dairy sector has undergone a remarkable transformation, evolving from a milk-deficit nation to the largest producer of milk globally, contributing about 21% to global milk production. This transformation was catalyzed by initiatives like Operation Flood, launched in the 1960s under the leadership of Verghese Kurien, often hailed as the “Father of White Revolution” in India.
Amul’s entry into the US market not only strengthens its international presence but also highlights the success of cooperative models in India’s dairy sector. As the company ventures into new territories, it continues to embody the ethos of quality and tradition that has made it a household name both in India and abroad.
Sources By Agencies
