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Ankit Jaitly, Founder of Authority Radar and 365Digital, is an SEO and AI-visibility entrepreneur based in Ghaziabad, India, with 12 years of experience in digital marketing. His work focuses on a major transformation in online discovery: the shift from traditional search rankings to visibility within AI-powered answer engines.
From SEO Agency to AI Visibility Platform
Ankit began his journey with hands-on SEO and content marketing through 365Digital, working with real businesses and developing practical experience in organic growth, content strategy and digital marketing.
Over time, he noticed a growing gap in traditional SEO tools. While they could show where a brand ranked on Google, they could not clearly explain whether AI platforms such as ChatGPT, Perplexity, Gemini and Claude were mentioning or citing that brand.
As AI assistants increasingly became part of the way people search for information, this gap became more important. Ankit decided to address it by building Authority Radar, a platform designed to help brands understand and improve their visibility across AI answer engines.
12 Years of Digital Marketing Experience
With more than a decade of experience, Ankit combines SEO strategy with emerging AI technologies. His areas of expertise include:
- SEO and content strategy
- Generative Engine Optimization (GEO)
- AI visibility
- Content credibility and authority-building
- Marketing automation
- Data and automation systems
His approach is also highly hands-on. Along with developing strategies, Ankit builds automation and data systems that help turn digital marketing insights into practical actions.
Understanding the Shift from Google Rankings to AI Answers
One of the key ideas behind Ankit’s work is that traditional search rankings are no longer the only measure of online visibility. A brand may rank highly on Google but still be absent from the AI-generated answer a potential customer reads.
This is where AI visibility becomes increasingly important. Instead of focusing only on search-page positions, businesses need to understand whether AI platforms recognize their brand as a credible source and which competitors are being recommended instead.
Ankit’s philosophy is reflected in his statement:
“Ranking number one on Google means nothing if the AI never mentions your name. The customer doesn’t scroll the search page anymore. They just take the answer.”
What Authority Radar Offers
Authority Radar is positioned as an all-in-one search and AI-visibility platform for brands, agencies and content teams. It combines traditional SEO insights with AI-search monitoring to help businesses understand their online presence.
The platform focuses on four key questions: Are we visible? Are we slipping? Where is the opportunity? What should we do next?
Its AI Visibility module provides a Visibility Score, Share of Voice against competitors, AI platform-level insights and the citations used by AI engines. This gives brands a clearer picture of whether AI platforms are recommending their business and what sources influence those answers.
Turning SEO Experience into GEO Strategy
Ankit’s experience in traditional SEO has also shaped his approach to Generative Engine Optimization. Rather than treating AI visibility as a completely separate discipline, his work connects content quality, credibility, authority and search intelligence with the way AI systems discover and reference information.
His approach emphasizes building trustworthy sources rather than relying on manipulative tactics. As he puts it:
“You don’t win AI visibility with tricks. You win it by becoming the source the AI trusts. That’s earned, not gamed.”
Building the Next Generation of Search Intelligence
Ankit Jaitly’s transition from running an SEO agency to building an AI visibility platform reflects the changing nature of digital discovery. As consumers increasingly use AI assistants to research products, businesses and services, being visible inside these answers can become an important part of a modern digital strategy.
Through Authority Radar and 365Digital, Ankit is working at the intersection of SEO, AI visibility, GEO, content strategy and marketing automation, helping businesses understand where online discovery is heading and how they can adapt to it.
