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Instamart Separates from Swiggy, Moves to Build Independent Brand Identity

Instamart Separates from Swiggy, Moves to Build Independent Brand Identity

Quick-commerce platform Instamart has taken a significant step towards establishing itself as a standalone brand by dropping the Swiggy name from its identity. This move aligns with a broader trend in the quick-commerce space, coming just days after rival Zomato, which owns Blinkit, rebranded itself as Eternal on the stock exchanges.

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