Tata Consumer Products has strongly refuted a recent report claiming that Starbucks is planning to exit the Indian market due to high costs, losses, and growing competition from local coffee chains. The report, published on December 19 by Rajasthan-based media outlet The Philox, suggested that Starbucks could soon shut down operations in India, citing price-sensitive Indian consumers’ preference for cheaper local substitutes and the coffee chain’s struggle to turn significant profits in the country.
Read More »