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New Delhi, India: India’s rapidly growing population of students and young professionals has created an enormous demand for reliable rental housing. Every year, millions of people migrate to new cities for education and jobs, yet finding a safe, affordable, and trustworthy PG or hostel remains one of the biggest challenges they face.
Recognizing this gap in the market, entrepreneur Abdus Samad Ashraf founded LinkPG, a technology-driven rental housing platform that connects tenants directly with PGs, hostels, and rental accommodations without brokers.
LinkPG aims to simplify the entire accommodation journey — from discovering verified properties to booking and managing rental services — through a digital platform designed specifically for India’s growing managed-living ecosystem.
A Young Founder with an Entrepreneurial Journey
The journey of Abdus Samad Ashraf, the founder of LinkPG, reflects determination, resilience, and entrepreneurial ambition. Samad started his entrepreneurial journey at a very young age. In 2019, he launched Oyetea, a tea café concept that marked his first business venture.
During the COVID-19 lockdown in 2021, he launched Aburmart, a grocery delivery platform designed to serve local communities during the pandemic when movement restrictions made everyday essentials difficult to access.
Later, he expanded his entrepreneurial efforts into the accommodation industry with ShabnamStays, a hostel chain that operated in major student hubs such as Kota and South Extension in Delhi, catering primarily to students preparing for competitive examinations.
Like many entrepreneurs, Samad’s journey was not without setbacks. Business challenges and financial difficulties forced him to shut down earlier ventures. However, instead of stepping away from entrepreneurship, he used the experience to build something more scalable and technology-driven.
This led to the creation of LinkPG, a platform designed to address the fundamental problems of India’s unorganized PG and hostel market.
Solving a Massive Problem in India’s Rental Housing Market
India’s rental housing sector, particularly the PG and hostel segment, remains highly fragmented and largely dependent on brokers. Tenants often face issues such as:
- Unverified property listings
- Hidden brokerage charges
- Lack of transparency in pricing
- Poor property management systems
- Limited post-move-in support
At the same time, PG and hostel owners struggle with inefficient tenant management, rent collection challenges, and difficulty in maintaining consistent occupancy.
LinkPG aims to solve these problems by building a technology platform that connects tenants directly with property owners while providing digital tools to manage the entire rental ecosystem.
Building a Zero-Brokerage Accommodation Marketplace
LinkPG operates as a zero-brokerage rental platform, where tenants can search and book PGs and hostels directly from property owners without intermediaries.
The platform focuses on verified property listings, ensuring that tenants get reliable information before making a booking decision. By removing brokers from the process, LinkPG aims to make the accommodation search more transparent and affordable.
For property owners, LinkPG provides solutions such as:
- Digital tenant onboarding
- Automated rent collection systems
- Lead generation for PGs and hostels
- Tenant management tools
- Operational insights for property performance
These tools help property owners run their rental businesses more efficiently while improving the overall living experience for tenants.
Expanding the Managed Living Ecosystem
Beyond property discovery, LinkPG is also building a broader ecosystem designed to support tenants after they move in.
The platform plans to integrate services such as maintenance support, furniture rental, food services, and community-driven living solutions that make life easier for students and professionals living away from home.
With the increasing demand for managed living spaces in India, LinkPG aims to position itself as a technology backbone for the PG and hostel industry, enabling both tenants and property owners to operate within a structured digital environment.
Vision for the Future
Headquartered in New Delhi, LinkPG is steadily expanding its presence across major cities where demand for student and professional housing is growing rapidly.
Founder Abdus Samad Ashraf believes that the future of rental accommodation lies in technology-driven platforms that bring trust, transparency, and efficiency to the industry.
“Millions of people move to new cities every year with dreams of building their future. Finding a safe and reliable place to stay should not be one of their biggest struggles. Our vision with LinkPG is to build a platform that makes accommodation discovery simple, transparent, and accessible for everyone,” says Abdus Samad Ashraf.As the Indian rental housing market continues to evolve, LinkPG is positioning itself as a platform that not only connects tenants with properties but also builds a complete managed living ecosystem for the next generation of urban residents.
