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As the festival of colors, Holi, approaches, online shopping trends witness a significant surge, particularly in essential products like coconut oil. Blinkit CEO Albinder Dhindsa recently shared insights into the booming sales during the festive season, highlighting the company’s record-breaking orders per minute (OPM) and the spike in coconut oil sales.
In a statement, Dhindsa mentioned that Blinkit achieved its “highest ever” orders per minute, showcasing the growing trend of online shopping convenience and quick delivery services. He also noted that coconut oil sales witnessed a remarkable surge on the eve of Holi, indicating a shift towards online platforms for festive shopping needs.
With the advent of digital platforms and e-commerce apps, consumers no longer need to endure long queues at physical stores or navigate through traffic to purchase essential items. The ease of browsing through a wide range of products and placing orders with just a few taps on smartphones has revolutionized the shopping experience, especially during festive seasons.
Dhindsa took to social media to share Blinkit’s success during Holi, mentioning the company’s record-breaking OPM and the expected achievement of breaking the all-time high orders record set during Valentine’s Day earlier this year. He expressed his excitement with a “Happy Holi indeed” message, signifying the positive impact of festive shopping on Blinkit’s business.
Additionally, Dhindsa shared insights into the surge in coconut oil sales specifically on Holi eve, comparing the sales data with a normal Sunday to showcase the significant increase in orders. The graph shared by Dhindsa illustrates the substantial rise in coconut oil orders on March 17 compared to the previous Sunday, March 24, highlighting the festival’s influence on consumer purchasing patterns.
The posts shared by Dhindsa garnered widespread attention on social media, with users expressing curiosity and admiration for Blinkit’s achievements. Many users commended the convenience of quick commerce and online shopping platforms, while others speculated about the reasons behind the surge in coconut oil sales during Holi.
Overall, Blinkit’s success story during Holi reflects the growing trend of digital shopping convenience and the shift towards online platforms for festive shopping needs, showcasing the evolving landscape of e-commerce in India.
Sources By Agencies
