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Next big thing in India’s influencer marketing universe—IIM classes, LinkedIn to ShareChat

Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.Agroup of people huddle inside a small studio to brainstorm content strategy for their influencer clients. They comb through endless Reels, YouTube videos and occasionally ‘lol’. But …

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