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In a remarkable display of leadership and innovation, BCC Healthcare, a digital marketing agency in India has emerged as a trailblazer at the recent AHMP CON 2024 in Chennai, sweeping up four prestigious awards and marking its position as a leader in healthcare marketing in India. These awards mark the agency’s outstanding work and signify a milestone in its mission to revolutionise the ethical healthcare marketing landscape. Through innovative marketing strategies and unwavering commitment towards excellence, BCC Healthcare is setting the highest standards for marketing, inspiring and influencing professionals across the country and globe.
Founded in 2012, within the BCC Martech ecosystem, BCC Healthcare is rooted in a profound aspiration to maintain the said and unsaid ethical standards in healthcare marketing. With a focus on integrated marketing communications, authentic storytelling and client-centric approaches, the agency has been striving to bridge the gap between healthcare providers and patients through strategic branding and marketing initiatives. With a keen understanding of the unique challenges and opportunities within the healthcare sector, BCC Healthcare has forged a path of innovation, leveraging cutting-edge technology and industry expertise to deliver impactful campaigns that resonate with audiences on a profound level. By fostering meaningful connections between brands and their target demographics, the agency elevates the brand visibility and reputation for its clients to positively impact the lives of patients and practitioners alike, and drive tangible results.
Building on its commitment to excellence, BCC Healthcare’s performance at AHMP CON 2024 has garnered widespread acclaim from healthcare marketing professionals in India. Here are some of their campaigns that changed the course of campaign strategies:
- “Outstanding Brand Development” award-winning campaign ‘Active Salem’– The campaign showcased the agency’s impactful cause-based launch strategies by attracting a remarkable number of 1000 participants on their first edition and seeing a 5-fold increase in the second edition. The walkathon, aimed to promote a healthy and active lifestyle, resulted in increased brand visibility for Valli Sports and Orthopaedic Hospital in Salem.
- “Best Digital Marketing Campaign” Award for ‘#MissionUnblockChennai’: Created for Promed Hospital, this campaign was aimed at promoting heart health awareness and encouraged proactive measures through a 30-day social media challenge, health camps and Re 1 Angiogram tests, harbouring an impressive reach of 5 million. The campaign demonstrated BCC Healthcare’s expertise in digital marketing through a combination of social media promotions, targeted advertising, and engaging content.
- “Creative Campaign of the Year” Award for ‘How’s your BF?’: Focussed on bone fitness and early detection of arthritis and osteoporosis, the campaign showcased their ability to tackle important health issues with creativity and humour, and resulted in increased awareness and motivation among participants, while promoting Epione Pain Management Centre’s cause.
“Our approach to branding and marketing is characterised by creativity, strategic thinking, and a deep understanding of the brand and target audience needs,” says Mohammed Ilias, Founder of BCC Healthcare who was also honoured with the prestigious “Leadership in Healthcare Marketing Award” to celebrate his contributions in shaping the industry. With sheer efforts in continuous digital initiatives, workshops and associations with various chambers of commerce, Mohammed Ilias has put BCC Healthcare on the global radar.
There is no doubt about the fact that the agency’s success has raised the bar for marketing excellence and set new standards for creativity and effectiveness in healthcare marketing. By demonstrating the power of storytelling, digital engagement, and strategic branding in healthcare, these campaigns will also influence industry trends and standards as more brands recognise the importance of innovative means and digital channels in reaching healthcare consumers.
The BCC Healthcare team of 60+ creative minds has so far catered to 600+ brands, creating more than 1000 campaigns, and is now on the way to position itself as the thought leader in the industry, sharing insights, best practices, and trends through conferences, publications and its in-house social media initiatives, which can be seen on its YouTube, Facebook and Instagram (@bcchealthcarebranding) channels. At the forefront of industry developments, the agency is a trusted advisor and partner for all their clients.
Looking ahead, BCC Healthcare is poised to continue its trajectory of success and innovation to drive meaningful change. The agency is well-positioned to shape the future of ethical healthcare marketing in India and fuel its expansion efforts domestically and internationally, as the agency continues to cater to global clients and partners.
