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In anticipation of its upcoming Great Indian Festival sale, Amazon India has unveiled ‘Prime Shopping Edition,’ a tailored version of its Prime membership program designed exclusively for Android users. Priced at a modest ₹399 per year, this offering provides a range of shopping benefits, such as free shipping and one-day deliveries, aligning with Amazon’s commitment to enhancing the shopping experience for its customers.
Here’s what you need to know about Amazon’s ‘Prime Shopping Edition’:
(1.) Exclusively for Android Users: This offering is exclusively available to Android device users, acknowledging the significant market share held by Android in India. With over 650 million smartphone users in the country, approximately 85% of them rely on Android devices for their digital needs.
(2.) Pricing and Benefits: For ₹399 per year, subscribers of ‘Prime Shopping Edition’ will enjoy free shipping and expedited one-day deliveries on eligible products, enhancing the convenience of their online shopping experience. However, it’s important to note that this version does not include access to Amazon’s entertainment services, such as Prime Video, music streaming, reading, or gaming.
(3.) Compatible on Amazon App and Web Browsers: Android users can utilize the ‘Prime Shopping Edition’ on both the Amazon mobile app and web browsers, making it accessible across multiple platforms for seamless shopping.
(4.) Limited Availability: The duration of the ‘Prime Shopping Edition’ program’s availability remains uncertain, leaving questions about whether it will be confined to the Great Indian Festival sale period or continue as a long-term offering.
(5.) Competition in the Market: Amazon’s move to introduce this tailored subscription service comes shortly after rival Flipkart launched ‘VIP,’ its subscription model priced at ₹499 for one year. ‘VIP’ offers additional privileges to enhance the overall shopping experience for Flipkart customers.
The decision to exclusively target Android users can be attributed to the fact that India boasts more than 650 million smartphone users, with a substantial 85% relying on Android-powered devices. Amazon’s ‘Prime Shopping Edition’ aims to tap into this vast user base and offer a cost-effective, shopping-focused membership option tailored to their needs.
As the Great Indian Festival sale approaches, Amazon’s introduction of ‘Prime Shopping Edition’ reinforces its commitment to catering to the diverse needs of Indian consumers and enhancing their online shopping experience. This move is expected to create healthy competition in the e-commerce sector, ultimately benefiting customers with a wider array of options and benefits.
Sources By Agencies
